SEO Basics for Business Owners

Entrepreneurs think they know something about search engine optimization:
• It is expensive

 • It is difficult and technical 

• Must be subcontracted I'm here to tell you a secret - are you ready? Are you listening? SEO is not hard, not complicated, not too technical and not out of reach.

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 It is really simple but it takes time. The basic concept is this - with the keyword phrases you want search engines to index your business. This is - the whole concept. 

 Here is one of the secrets - 

All words have the same weight. Search engines give more weight to keywords in specific locations and in specific ways. In terms of investment in the world of SEO!  

Now for the strategy ~ about using these keywords?  

A summary of several places where the key must be used:• Title of the Web• Title page (each page must be different)

 • Article Title: These titles must header1 H1 tags or his

 • Articles that use subtitles - point 2 - point 6 - as a system

 • Anchor text (the link was actually clicked the anchor) 

• Image alt and title tags 

• The meta-tagsSite titleThis is usually the title of your homepage.  

This is what appears at the top of the browser, as the title of your web page. There are so many sites that use the house of the title - the word is good for SEO. Make sure the title is your best keyword phrase and, if possible, more than one type. This is what tells the search engines what your page is about - not to overlook this simple solution.Page TitleEach page has a title tag to be displayed in the title bar of the browser. Each page must be unique. When to use the same title for all pages can be considered a spammer search engine - when each side was actually the same, then you need only one page. Think carefully about your qualifications. Do not contact me - instead of using something like Web Design Vancouver WA: Contact Dotty on the websites of the highest quality. This title has received a message that this is a contact page, but also provides a contact page for a web designer in Vancouver, WA and the company's website is top quality and the designer is Dotty. Titles of articles If you use a blog, then make sure that all items or messages that use the H1 tag for the title, and keywords in your title - best at the beginning of the title. That is why we often see something like this - Search Engine Optimization: Fundamentals for entrepreneurs. About the tactics of the colon, it is logical that the main keyword at the beginning to follow with a brief explanation. Remember, as you will have your article title as the link to the article. With your link contains your keywords is very important for classification. The article should be subtitles Captions should H2-H6 tags and must be arranged in one plane. This will not only follow the simple product, easy to navigate, and easy to read - allows keyword phrases for use in the headers. Search engines give more weight to keywords in the keywords in the tags H1 H2 tags at the bottom of the H6 tag. The top products has the most weight on the use of key words. Most content management systems or blogging platforms like Word Press (), which is easy, select the header tags - No HTML knowledge required. Keywords in the link text Search engines rate very highly on other sites into your website. It's like a vote of confidence for your website. The text in the incoming connection is used is also very important and is used as anchor text. It should get some of your keywords, the full value of the SEO strategy. "Click here" do not cut.Image alt tags and title All images must be used with old tags to identify. This makes the site using the corresponds to people using screen readers. There is also another example of the use of a keyword. The alt tag is what appears when not loaded for some reason the image and the title tag, what appears when the image is hovered over the mouse. Both should be used, and the words used must be relevant to the image and keywords. This is an area that is often overlooked. 

Meta-tags Meta tags are not as important as it used to be. Was used for search engines, was the description of Meta tags and keywords for the classification of the site. Well, search engines often use the actual content of the site for its advertising. This does not mean they are not important. Often overlooked, but should still be used. Keywords should include the current page; you cannot be generalized to the entire website. As you can see, none of these tasks are difficult, technically, if not impossible. Take your thoughts, but the application is simple. It may take a long time, but should not be about the possibility that conduct any business, if your site is created in a content management system of some sort. No HTML knowledge required.

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