SEO Basics for Business Owners

Entrepreneurs think they know something about search engine optimization:
• It is expensive

 • It is difficult and technical 

• Must be subcontracted I'm here to tell you a secret - are you ready? Are you listening? SEO is not hard, not complicated, not too technical and not out of reach.

---

 It is really simple but it takes time. The basic concept is this - with the keyword phrases you want search engines to index your business. This is - the whole concept. 

 Here is one of the secrets - 

Internal Link Building is Important for SEO Strategy

 Link building is often thought of as getting other websites to link to your website. This strategy is called external link building and is part a good search engine optimization (SEO) strategy. Studies show your keyword ranking results do improve as you gain more exposure and credit on the web via other websites, blogs, and social media outlets who link to your website. As the number of links pointing to your website grows, and the quality of the sites that link to you improve, your website will gain credibility to search engines that will then move you up above your competitors.

On-Site SEO Checklist

To optimize your content for search engine you need to take both on-site and off-site SEO factors into consideration. On-site SEO factors are often a point of debate for many SEO professionals. Some SEO-people have different experience and results with some of the on-site factors. So one way to find out how these factors are affecting to your site is to try things yourself and check if it works. You may or may not benefit from some factors as search engine updates it's algorithm but there are some proven factors that can help. So let's take a look at on-site SEO factors check-list that can improve your site ranking.

On-Site SEO Checklist

301 Redirects
You can have either “domain.com” or “www.domain.com”. Some people will suggest you to use “domain.com” as it has more benefits than www.domain.com” as per their view. My view is that allowing both type of redirect-access to your site is beneficial than choosing either.

No-follow tags
When you link to your own pages in site then make sure you’ve do-follow enabled. When you link to non-relevant niche sites from your site then make sure you’ve no-follow enabled for those links. There is no PR bleed if you link to non-relevant sites. But if you link to spam-link-farms from your site then sure it will hurt your site.

Practical SEO Principles

According to some experts SEO or search engines optimization is simply a means to an end. Yes, SEO is a way to get your site visible in search engines in this online modern day warfare. But most people realize that SEO couple of years back is a world of difference from what SEO is now. I don’t mean just the fact that the web has changed and there are different requests from the search engines we need to take care of in order to get our site to rank high. One thing that has changed is that SEO experts have finally realized something of great importance. That is the fact that SEO is not only done to please search engines like Google, it is also done to please the reader, the visitor, the user. When a user is satisfied, so are the search engines. That is the first principle of Practical SEO.

SEO and Search Results - How to Find Your Best Keywords

When people search for information, services, products, entertainment, or whatever else they wish to find on the Internet, certain phrases go through their minds that relate most to what they seek – these are keywords. Matching the language online entrepreneurs use, with the phrases web surfers use, poses one of the biggest challenges of doing business on the web. Once you become savvy to finding your best keywords, search engines like Google and Yahoo! work heavily in your favor, driving tons of targeted traffic to your webpages and greatly increasing potential sales. If you do not, your work will become lost in cyberspace!